
Ramel Bethea
The Citadel
Selective by design. Founder-executed. End-to-end across athlete representation and brand campaign delivery.

The Citadel

Southern University

Northwestern State
End-to-end deal sourcing, contract negotiation, content production, and reporting for a focused brand-athlete fit.
Curated rosters of Vital athletes for product launches, regional rollouts, and category-defining campaigns.
High-school all-star games, college showcases, and grassroots events where brands reach athletes before everyone else does.
Sustained athlete partnerships built around story, not one-off posts. Reporting + IP rights handled cleanly.
Every Vital athlete inherits these brand relationships. Below is the work, by the campaign.
We say no to most applications. The roster stays small for a reason.
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